Why Sell On Amazon?
Amazon continues to grow its dominating share of the e-commerce market, with 3rd party sellers making up over 50% of sales.
Prime membership is also accelerating, with Prime members spending on average 2 x more than non-prime members.
The ever growing catalogue of products on Amazon provides businesses with a huge opportunity to get their product in front of millions of shoppers but Amazon is a highly competitive and complex selling environment, so having the expertise of an experienced Amazon specialist agency such as Amazency can really help businesses to unlock the true potential of selling on this marketplace powerhouse.
197 Million
Shoppers PER MONTH, worldwide
150 Million
People have Prime Membership
$280 Billion
of revenue generated in 2019
The Amazon Edge.
Product Discovery.
The way shoppers are finding and discovering products is changing and Amazon’s intelligent search engine now outranks google in terms of product search…. so if you sell a product and are not on Amazon you could be missing out on a huge section of the market.
Conversion.
Customers are on Amazon to buy. This makes selling on Amazon a great way to increase sales volume and also provides businesses with a much better return on investment in terms of advertising spend and Marketing investment compared to something like an own branded website.
FBA (Fulfilled By Amazon).
Using the FBA programme not only allows Amazon to take care of storage and distribution but also gives businesses chance to earn the prime badge – offering millions of customers the chance to buy their products with free next day delivery provided by Amazon. The clients we have helped onto the FBA programme have seen more than a 100% increase in sales.
Global Expansion.
Amazon makes it easy to sell products to customers across the world with unified accounts and leading logistics networks. However, having a well-defined global strategy is key to international growth. Understanding the nuances within different markets and adapting product listings and customer communications is important to localise your offer.
Trust.
Customers trust Amazon. Amazon has earned the trust of shoppers by providing a consistent experience, delivering products customers want at lightening speed. Customers trust that Amazon are showing them the very best products at the top of their search. For businesses, those products that rank highly on Amazon (through great quality listings, imagery, bullet points, reviews and sales), also gain the trust of consumers who are more willing to buy.
Amazon Prime.
Prime membership continues to increase across all age ranges and these customers have come to rely on Amazon at every stage of the purchasing process. A recent study shows 89% of people would rather buy from Amazon than any other e-commerce platform, increasing to 96% for Prime members. Amazon has become the first port of call when looking for a product, which means making products eligible for Prime can result in significant sales increases for sellers.
Get A Piece Of The Amazon Pie.
‘‘Selling on Amazon is much more than just signing up and listing products. Businesses need a clear understanding of what it takes to be successful, including the different types of business models, differentiating products and how to win the battle of price and margin in one of the most competitive marketplaces’’.
amazency Ltd
The team at Amazency have first hand experience of launching, growing and building a business and brand on Amazon.
We can help with setting up a seller account , product listings and advertising to start your selling experience quickly and efficiently.
We know however that this is just the beginning and the job does not stop there…we understand what it takes to build a long term sustainable business on Amazon and our experienced team are on-hand to partner with you to find the right strategy for your business and guide you through the next stages of your expansion.
What Types Of Businesses Are Successful On Amazon?
Amazon is a highly competitive marketplace. As such, it is easy for sellers to get caught up in a race to the bottom, mistakenly thinking that the only way to be successful on Amazon is to compete on price, leading to an unsustainable pressure on margin and profit.
In addition to building our own private label brand for the past 15 years, amazency have helped clients to move from resellers to private label own brand businesses, developing brand identity, packaging, own branded product ranges and brand communications. This has resulted in less competition on price, an increase in the selling price of products, an uplift in revenue and profit margin increases.
The Brand Advantage
Private label sellers with great branding have the opportunity to build a profitable and sustainable business on Amazon.
There are many benefits of developing an own branded range of products for your Amazon business.
Differentiate your product through great branding that engages with customers.
Less price sensitive with the ability to charge a premium compared to generic product alternatives.
Protect your product from ‘hijackers’ (other sellers who jump onto your listing offering the same product at a lower price). This is impossible for sellers to do if you ‘own the brand.’
Brand registry benefits such as A+ content which allows you to develop engaging content that increases sales conversion.
Brand Stores – acts as a mini website within Amazon, showcasing your brand’s product for customers to shop.
Increased profit margin as not competing on price with many other sellers.
Find out more about the Amazency Kickstart Program