Practical AI adoption. Established Amazon support.
Put AI to work
in your business.
Practical help for business owners and teams to use AI with confidence and make progress on work that matters.
Helping organisations transition to the new era of AI.
AI for your business
A useful first step.
A clearer way forward.
You know your business. The next question is where AI can make a worthwhile difference.
Amazency helps owners and teams across sectors choose a useful starting point, apply AI to real work and understand what needs checking. Start with something that matters, then build from there.
An active part of Amazency
Full Amazon services.
A clear commercial focus.
Running an Amazon business brings together accounts, listings, advertising and operations. We provide support across that work, with PPC as one part of the wider service.
- Account managementDay-to-day attention to your account and business priorities.
- Catalogue & listingsOrganisation, product information and listing optimisation.
- Advertising & PPCCampaign setup, management and ongoing optimisation.
- Fulfilment & operationsSupport with fulfilment processes and everyday operational work.
Where could AI help?
Start with the work
you want to improve.
The right starting point depends on your priorities, the information available and the checks needed before the work is used.
A clearer message.
Clarify what you offer, develop useful content and turn scattered ideas into a more consistent message.
A better first draft.
Prepare answers to common questions and routine replies, with a person checking the details before they go out.
Less starting from scratch.
Turn rough notes into clear actions, organise information and create repeatable templates for familiar tasks.
Information you can use.
Bring information into a clearer format and prepare summaries that can be checked against the original data.
A practical approach
Build confidence
through real work.
Make progress on something useful, with your judgement at the centre.
Find the opportunity.
Look at the tasks, delays and ideas already on your list. Choose a useful place to try AI, with a clear purpose and a manageable level of risk.
Make something useful.
Apply AI to real work. Turn an idea into a draft, a clearer process or a practical tool you can review and improve.
Build your confidence.
Understand how the work was done, where your judgement matters and what you could try next.
Possibilities in practice
What a first project
could look like.
These fictional examples show possible starting points. They are illustrations, not client case studies or claims about results.
A clearer service website.
- The situation
- An owner knows what makes their service valuable, but their website makes it difficult to understand.
- The project
- Use approved business information to draft a clearer page structure, service descriptions and answers to common questions.
- The human check
- Confirm every claim, price and service detail before publishing.
A better way to answer.
- The situation
- A team repeatedly writes similar answers to customer enquiries.
- The project
- Build a small set of reply drafts from accurate, current information, ready for the team to adapt.
- The human check
- Check the customer’s situation and any promises about availability, refunds or delivery.
A more useful weekly update.
- The situation
- An owner pulls together notes from different parts of the business.
- The project
- Turn an approved set of notes into a consistent update covering progress, open questions and next actions.
- The human check
- Check the facts and confirm who owns each action before sharing.
About Matt Cropp
The story behind Amazency.
I established Amazency after building my own multi-million-pound Amazon business and growing it into one of the best sellers in its category. Getting there meant understanding every part of the business, from branding and manufacturing to supply chains and the intricacies of the Amazon ecosystem.
I spent a year living in China with my family to better understand the journey from the factory to customers’ homes. I created Amazency to put that experience to work helping other businesses grow on Amazon.
Since then, I’ve worked with organisations across a wide range of sectors, including mobility equipment, fashion, wellness products and saunas. Getting to know these businesses gave me a close-up view of the different ways organisations operate and the challenges their teams face.
I was an early adopter of ChatGPT and have spent over three years immersed in AI. The more I learned, the more I thought about the businesses I’d built and the challenges I’d faced. If I’d had these tools when I was building those businesses, I believe they could have made an extraordinary difference.
That realisation, combined with what I’d seen working with other organisations, led to Amazency AI. I want to help business owners and their teams understand what AI could mean for them, make their work easier and find new ways to grow and compete.
Today, Amazency has two dedicated divisions. Our Amazon team continues to provide full support across account management, listings, advertising, fulfilment and operations, while Amazency AI helps organisations put AI to practical use across their wider business.
Talk about your business
Insights
Useful thinking
for your next step.
Practical guides to choosing an AI project, checking the work and applying new tools with confidence.
Your first AI project: choose a useful starting point
Choose a manageable task, define a useful outcome and include review time when judging the result.
Read the guideA simple review process for AI-generated work
Decide what needs checking, who is responsible and when a draft needs more work.
Read the guideWhere AI can help with Amazon PPC
Organise information and prepare better questions, while keeping account changes grounded in verified data.
Read the guideBefore we talk
A few useful answers.
Do I need to be technical?
No. Start with what you want to improve, what is taking too much time or what you would like to understand. You do not need to know which tool to choose.
Is this only for ecommerce businesses?
No. Our AI focus is on owners across different sectors. Websites, communication, administration and reporting are work that many organisations share.
What Amazon services do you offer?
We provide account management, catalogue and listing optimisation, advertising and PPC, plus fulfilment and operational support. PPC is one component of the wider offering. You can work with us on Amazon whether or not you are exploring AI.
Can I use AI without automating everything?
Yes. A useful starting point can be a draft, a summary or a way to organise information. Keep a person responsible for checking and approving the result.
What should I bring to an initial conversation?
A task or business goal, a little context about how you handle it now, and any questions or concerns. Please leave confidential customer information out of your first message.
Let’s talk
What would you like
to make easier?
Tell us a little about your business and the work you want to improve. Getting started with AI or looking for support with your Amazon business: it starts with a conversation.
hello@amazency.coPlease leave passwords, payment details and confidential customer information out of your first message.