Inside Amazency. How We Actually Think - Deciding What Not to Fix First
Subtitle: How We Decide What Not to Fix First
How We Decide What Not to Fix First
Series: Inside Amazency. How We Actually Think
One of the first things people say to me is:
“We know there are problems. We just do not know where to start.”
That usually comes after months of trying to fix everything at once.
Things like:
ads being tweaked repeatedly
listings rewritten more than once
processes changed or added
new tools suggested or half implemented
account health warnings appearing, disappearing, then reappearing
A lot has happened.
Very little feels better.
That feeling is familiar.
The mistake almost everyone makes
When an Amazon business starts to feel messy, the natural reaction is to assume lots of things are broken.
So people try to fix lots of things.
Typically, that looks like:
changing ads and listings at the same time
introducing new processes while switching tools
trying to improve performance everywhere, all at once
It feels proactive.
It feels sensible.
In reality, it usually creates more confusion, not less.
Not because the effort is wrong.
Because the focus is.
Most Amazon problems are not single-discipline problems
One thing experience teaches you very quickly is this:
Amazon problems rarely live in neat boxes.
For example:
poor ad performance is often a listing or offer issue
account health problems are frequently caused by process gaps
operational stress often starts with forecasting or catalogue structure
low conversion can be a brand or positioning issue, not a traffic one
If you only look at one area in isolation, you nearly always miss the real issue.
That is why fixing everything at once does not work.
You end up treating symptoms instead of identifying the constraint.
Why we slow things down before touching anything
At Amazency, one of the most valuable things we do is pause.
Before changing ads, listings, processes, or systems, we focus on one question:
What is actually limiting performance right now?
Not:
what feels most annoying
what has been on the to do list the longest
what someone suggested in a meeting last month
We look at the whole picture:
account health
listings
advertising
inventory
operations
commercial decisions
Very often, what looks like ten separate problems is actually one issue showing up in different places.
Until that becomes clear, making changes just adds noise.
What experience really changes
Someone who has only worked in one area tends to see every problem through that lens.
Someone who has managed Amazon businesses through growth starts to see patterns.
Patterns like:
ads being asked to compensate for weak conversion
operational pressure caused by planning, not fulfilment
teams that are busy, but not actually moving forward
That pattern recognition helps avoid fixing the wrong thing first.
It is not about being clever.
It is about having seen the consequences before.
The moment things start to feel lighter
One of my favourite moments with new clients is when the fog lifts.
When they realise:
they do not need to fix everything
they do not need to rebuild the whole account
they do not need to work harder
They just need clarity on where effort will actually make a difference.
Once that is clear:
decisions get easier
teams feel more confident
progress feels intentional again
Final thought
If your Amazon business feels messy or overwhelming, it does not mean everything is broken.
Most of the time, it means the real constraint has not been identified yet.
Fix the right thing first, whether that is account health, listings, advertising, or operations, and a lot of the noise quietens down on its own.
If you’d like to talk this through
I offer a free 30-minute conversation for founders and operators who want a second opinion on their Amazon or operational setup.
It’s not a sales call. There’s no pitch and no expectation that we’ll work together.
It’s simply a chance to talk openly about what’s feeling difficult, what’s unclear, or what’s starting to creak, with someone who’s spent years dealing with these exact challenges.
If nothing else, you’ll leave with clarity and a few practical ideas you can take away and apply yourself.
👉 Reach out to Amazency today for a free consultation!